Giant pop-up book exhibit. Story's title: "The life of a toy". A short story for children, written and illustrated by my team, with moral lessons. As a part of Organization Earth's exhibition this exhibit informs visitors about manufacturing, distribution, sales and end-of-life of toys and promotes recycling through a story. The main characters are a boychild and a teddy bear and the book is divided into five stages of the toy's lifecycle, without being noticed by the readers.