SCION RACING - Driven To Drift
Using TV broadcast promos, DVD giveaways, and web video, the Driven To Drift documentary series brings high-impact action to the Scion brand image. Covering the entire Formula Drift professional racing season, the videos go behind-the-scenes with the drivers and teams. Building brand recognition in a grassroots and human way, the series gives organic fan interaction.
Using TV broadcast promos, DVD giveaways, and web video, the Driven To Drift documentary series brings high-impact action to the Scion brand image. Covering the entire Formula Drift professional racing season, the videos go behind-the-scenes with the drivers and teams. Building brand recognition in a grassroots and human way, the series gives organic fan interaction.
