Our print ad was intended to tell a story utilizing the features from the device as pictograms. This approach helped communicate the feature-set while demonstrating how the features enhanced the customer's experience.
We extended our storytelling concept to the web, and the various features were highlighted as the "story" scrolled across the screen.
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Introductory campaign for Garmin nüLink, a mobile capability that allows our Automotive GPS devices to access online and dynamic content. Weather Read More