Kuala Lumpur Design Week 2014 Rebranding
Corporate Identity
OBJECTIVE
To Showcase and accentuate the local designers hidden creativity
IDEA
Revealing the hidden creativity
FORM OF CAMPAIGN
Hidden Railing Art
CAMPAIGN STRATEGY
Kuala Lumpur Design Week Using Hidden Railing Art as the form of strategy . A month before the festival The KLDW’s Group member will paint the railings along the road, where the design will be visually visible only from certain angle ( sideview )both left and right to see the actual Visual. At the same time Information of Kuala Lumpur Design Week will be painted on the railings that are facing ( frontview ) us.
PROMOTIONAL ITEMS
Series of Posters
Festival leaflet Design
Website Design
Environmental Design
The concept was based on the Single Minded Proposition of the whole campaign which was entitled as, “ Revealing the hidden creativity” Its objective to showcase what we dont have and to enhance what we have. The geometrical shape was based on circle which was cut quarter and formed all together where it then reveals a star in the middle, the star represents the hidden creativity.
leaflet design
Series of promotional posters
Website layout designs
Promotional Campaign : Hidden Railing Art
