Given an open project, I felt inspired to play. Yale is known for insightful conversations (and their beautiful posters). If the Yale school of art had a conference based on conversations Einstein started about ethics and life, what would it look like from a designer's perspective? I began to think of who might speak, what they may say, and who would share their work/ case studies. After talking with my peers and professor, I knew what would need to be said and to whom my design would reach: the young academic community. My imagination took me to a world of lightness, motion, and mathematics. The poster I created also demanded a motion component, one for use online. I created an animated version of the content that could be posted and shared.
