Swim Guy Ad Campaign
Gold ADDY Award, Excellence in Copywriting Award
Gold ADDY Award, Excellence in Copywriting Award
The big fake out about adulthood is that once you're there and officially in the club in the eyes of the government, your peers and maybe even your parents, there's always something you're supposed to know that you never quite got around to learning. The Swim Guy, who taught swimming lessons (hence the name), wanted to help out those adults who never quite got around to learning how to swim. With literally zero budget, my graphic designer teammate and I created this campaign using free stock photography.
