Fiat was about to launch an unique relationship platform to engage not only with clients, but with everyone who liked the brand somehow. We found that Águas de São Pedro, one of the cutest cities in Brazil, had the biggest number of Fiat cars per inhabitants. So we decided to say THANKS with style - and tons of flowers. This is the story about the day Águas de São Pedro woke up filled with flowers all over, as an act of gratitude by Fiat. 


Agency: Sunset Comunicação
Creative Direction: Pipo Calazans and Gica Yabu 
Art Direction: Rafael Guaranha, Vinícius Cohin, Karina Kosugue e Robson Felício
Copywriting: Marília Melo
Head of Film: Tiago Cordeiro
Proced by BigBonsai Films
Director: JP Bertol
Producer: Clara Ramos

The video was promoted and generated thounsands of Fiat Club's new subscriptions.

Fiat presents: Flowers to a City S2

Myself cutting some decals to decorate Fiat vehicles in the shooting day :)

It was worth it, right? :)

The biggest flower bouquet EVER.

This is how we say "Thank You" in portuguese.

A performance by the Brazilian singer Marcelo Jeneci was the final touch of the surprise to all Águas de São Pedro citizens.