All Day I Dream About Sneakers was a global branding project created for adidas Originals, inspired by their brand creeds, ‘Impossible Is Nothing’ and ‘Celebrate Originality’. The project brought to life the world's most "original" range of sneakers, which we concieved, designed and directed into sculpted models. The full campaign extended into in-store posters, visual merchandising displays and a limited edition book. For more about the book and for a look at its spreads, click here.
Photography by Chris Tovo.
Photography by Chris Tovo.
Luftsack (Airbag) - A sneaker with SRS protection against scuffs and being stepped on.
Anti-räuber (Anti-robber) - A sneaker that can never be mugged thanks to an in-built anti-theft system.
Chamäleon (Chameleon) - A chameleon-bred sneaker that can change colour to suit any attire.
Sturm (Storm) - A sneaker made of cloud to let you not only fly high, but also rain down and strike lightning too.
Limousine - A sneaker that can chauffeur you to wherever you want to go.
Midas - A sneaker with a 'Midas kick' that turns everything it kicks into gold.
Roboter (Robot) - A robotic sneaker that can clean itself and tie its own laces.
Synth - A synthesiser sneaker that plays music to match your different strides.
Baum (Tree) - An organic sneaker that grows from a planted seed.
Some shots of the build process.
Some shots of the window installation at a Melbourne sneaker boutique.
