A drum set made of torture instruments.
Amnesty International "STOP Torture" campaign.
☛ Explore the drum set and discover all about this campaign, right here:
AMNESTY INTERNATIONAL ARGUES THAT ALL ACTS OF TORTURE, WHATEVER THE CIRCUMSTANCE,
ARE A VIOLATION OF THE HUMAN RIGHTS AND THEREFORE ILLEGAL.
⚑ Call to Action - Web video launched on social networtks calling for people to access the website, get acquainted with the drum set and sign the petitions.
⚑ Street stunt - Sounds from Torture activation at a busy downtown Lisbon street, on the International Day in Support of Victims of Torture.
☛ Drum set details ☚
✖ The drum set - Full front view
✖ Drum set details - Back view with custom made hammer pedal, symbolizing a type of torture that uses severe beatings.
✖ Drum set details - This instrument is a representation of the torture Hamma Hammami was subjected to, in which food was shoved down his throat through a funnel, causing him internal injuries.
✖ Drum set details - A car battery, symbolizing the electric shocks type of torture inflicted to Claudia Tamariz.
✖ Drum set details - During an interrogation, Moses Akatugba was beaten by the police, who plucked his fingernails with pliers.
✖ Drum set details - The shackles represent the hundreds of victims that are illegaly detained and kept in captivity all over the world.
☛ Website preview ☚
✖ Homepage - Explore the drum set in a 360ª experience.
✖ Elements - Close-up images of all the instruments and detailed stories of actual victims.
✖ The victims - Awareness generating information about the tortures they were subjected to, linked to the instruments used for those purposes.
✖ Sounds - Experience the duality: Torture sounds vs. Percussion sounds and get a close feel of the victims' suffering.
✖ Amplify the cause - Direct access to online petitions supported by Amnesty International, regarding specific victims that are still being tortured and abused at present time.
✖ Petitions - Sign the petitions and help make this message of respect for the Human Rights echo worldwide.
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Credits:
Client Amnesty International
Advertising Agency Leo Burnett Lisboa
Executive Creative Direction Luciana Cani
Creative Direction Steve Colmar
Head of Art Nuno Salvaterra
Art Direction Leonardo Pinheiro
Copywriting Jaime Nascimento, Raul Palhares
Digital Production Nuno Frade
Audiovisual Production / Editing Hugo Lage
Sound Design Emanuel Serôdio
Production Direction Cristina Almeida
Client Amnesty International
Advertising Agency Leo Burnett Lisboa
Executive Creative Direction Luciana Cani
Creative Direction Steve Colmar
Head of Art Nuno Salvaterra
Art Direction Leonardo Pinheiro
Copywriting Jaime Nascimento, Raul Palhares
Digital Production Nuno Frade
Audiovisual Production / Editing Hugo Lage
Sound Design Emanuel Serôdio
Production Direction Cristina Almeida
Additional Credits:
Drum Set Construction Nuno Pina (Production Art Director), JSVC Decor (Builders)
Video Hugo Lage (Direction and Editing), Henrique Serra (Director of Photography), Rui Lobato / Marco Oliveira (Electricians), Grupo Nova Imagem (Studio and Lighting)
Photography Cristóvão / Exposed Image (Photographer), Todos.pt (Studio)
Sound Skills Studio (Sound Capture), Dizplay (Audio Post-Production), Adelaide Souza / Carlos Afonso (Voices)
Photography Cristóvão / Exposed Image (Photographer), Todos.pt (Studio)
Sound Skills Studio (Sound Capture), Dizplay (Audio Post-Production), Adelaide Souza / Carlos Afonso (Voices)
