Soot is the killer of diesel engines. Over the road big rigs and pickups alike need more protection than the standard oil filter can provide. In the performance pickup truck market the FS-2500 is geared toward owners who customize their rigs, run them fast and tow heavy. This four page spread talks to their needs and concerns.
Concept and Copywriting: Darren Roubinek
Art Director: Darren Roubinek