HJP' sportec is an enterprise and online shop, which sells equipment for outdoor-activities and -sports.
We chose that brand-name after the following creteria:
HJP' stands for the owner of that shop himself: Hans Joachim Passlack
sportec should describe which products are distributed: technical products for sport and outdoor-activities.
black/white version of the logo
After creating the wordmark, I created the logo itself.
The apostrophe serves as a seperation of HJP and sportec.
It should represent an antenna because most of the products are GPS-powered.
"navigation and more..." is a kind of slogan which should show the variety of offered products.
HJP' sportec logo - final version
To give the logo a technical touch, I decided to add a glare/refelection effect. With that the brand appeares more contemporary.
Final coporate identity / branding
Logo on the official online-shop - http://www.gpssportec.de
