The Challenge
Galaxy Ice Cream is a premium priced product. Our job was to convince our targetaudience, why its indulgent taste was worth the premium price.
 
TheCreative
Theingredients were MARS/Galaxy’s ‘best kept secrets’ even without them wanting itto be. So we decided to educate them by creating an intimate, one-on-one experience,just like eating ice cream or sharing a secret.
 
TheRelevance
Anythingpersonal, especially secrets were usually expressed in private. So going onlinewas perfect as it recreated the experience of sharing a secret with a friend.
 
TheResults
81,445:            Site visits
24,182:            Secrets shared
673,125:          Page viewership
5.45                 Minutes on the site
120                  Countries participated

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