IBM Data Story
I art directed and led the design and animation team for this series of six films for IBM based on reports they had written about the adoption of Automation and Artificial Intelligence. I worked with multiple designers and animators to make a cohesive set of films and follow IBM's brand language.
The full set of films is here:
Credits:
Production Company: Dress Code
Executive Creative Director: Andre Andreev
Executive Producer: Brad Edelstein
Head of Post Production & Operations: Tara Rose Stromberg
Post Producer: Sarah Nadeau
Art Director: Bran Dougherty-Johnson
Design: Jesper Bolther, Bryan Louie, Dennis Moore, Christopher Vela
Animation: Bran Dougherty-Johnson, Matt Choi, Marta Lemos, Rasmus Löwenbrååt, Dennis Moore
Audio & Music: YouTooCanWoo
VO: Karen Butner, Jacob Dencik, Gerry Parham
Executive Creative Director: Andre Andreev
Executive Producer: Brad Edelstein
Head of Post Production & Operations: Tara Rose Stromberg
Post Producer: Sarah Nadeau
Art Director: Bran Dougherty-Johnson
Design: Jesper Bolther, Bryan Louie, Dennis Moore, Christopher Vela
Animation: Bran Dougherty-Johnson, Matt Choi, Marta Lemos, Rasmus Löwenbrååt, Dennis Moore
Audio & Music: YouTooCanWoo
VO: Karen Butner, Jacob Dencik, Gerry Parham
Some of the early design direction I created at Dress Code for this project. We ended up going with a slightly simpler color palette in the end, but I loved being able to explore the IBM brand like this, and the main idea of creating infographic charts out of data / shapes was one that resonated with the client and became a central focus.
