Helen Arkhipochkina's profile

Packaging Design and Brand Identity. Honey. UAE

My task was to create a unique and appealing logo and packaging design for natural organic honey, representing over 40 varieties of honey. My client is a manufacturer of natural products, aiming to emphasize the high quality and uniqueness of their product through aesthetically pleasing packaging.

To achieve coherence and unity across the product line, a decision was made to redesign, ensuring the entire range had a recognizable style and character. The new visual identity of the product highlights its value and attractiveness, making it easily identifiable in the market and giving the brand additional strength.
I created a product that not only impresses with its quality and taste but also represents a true work of art. Each luxurious appearance of the honey embodies aesthetics and luxury, catering to the tastes of the Middle Eastern audience. The elegant packaging design draws attention and creates an atmosphere of luxury, emphasizing the uniqueness and quality of the product.​​​​​​​
Additionally, we developed sets of honey assortments, consisting of multiple product varieties, allowing customers to experience a variety of honey flavors and aromas in one package. For those who prefer exclusivity, I created gift leather boxes, adding luxury and style to the gift.

My efforts in packaging design helped attract the attention of the target audience, creating a highly regarded visual image and providing the product with a competitive advantage in the market. The creativity, functionality, and aesthetics of the packaging design contribute to increased brand recognition and sales, making our project successful and effective for the client.
Thank you 😊 
Packaging Design and Brand Identity. Honey. UAE
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Packaging Design and Brand Identity. Honey. UAE

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