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Rugrats Bracelet - Product Design and Art Direction

INTRODUCTION
Rugrats is a brand that crafts clothes, creates acessories, adverts, pictures and video edits, focusing on nostalgic feelings and moments.
With designs inspired by the 90s and 00s, Rugrats brings a touch of nostalgia to contemporary fashion, offering a unique blend of past and present.
Their dedication to creating everything within their collective ensures a cohesive and authentic experience, capturing the essence of cherished memories in every piece.
PROJECT
For our latest project, we focused on a specific feeling from our childhood, that was the joy and happiness of opening a new cereal box.
But the real thrill wasn’t about the cereal itself. It was all about the little treat hiding inside. Those small surprises made every breakfast feel like a special occasion.

So, the project centered on creating a piece that reminded us of those cherished treats or toys, alongside the packaging, advert and photoshoot.
PACKAGE DESIGN
BRACELET DESIGN
PROMOTIONAL VIDEO&PICTURES
Initial Sketches: Salvador Gomes
3D Design: Rafael Pierce, Rúben Carrilo
Package Design: Rafael Pierce, Rúben Carrilo
Bracelet Design: Leonardo Rita, Rafael Pierce, Rúben Carrilo
Video Director: Rafael Pierce
Cinematographer: António Roquette
Editor: Silas Ure
VFX: Rafael Pierce
Photographer: Afonso Moura, Rúben Carrilo
Gaffer: Afonso Moura
Hair Stylist: Hasan Sahin

Check out @rugratswugwats on instagram.

Rugrats Bracelet - Product Design and Art Direction
Published:

Rugrats Bracelet - Product Design and Art Direction

Product design of a Jewlery piece, alongside it's packaging and the whole Advert and Photoshoot.

Published: