Executive summary:
in the age of data breaches and online privacy concerns, PUDDLE social media platform recognised the critical need to develop a feature that safeguard users and private conversations. the client introduced "MAY", a ground breaking feat designed to protect users information from being screenshot and shared without consent. This case study introduces the identity of MAY, detailing visual design and messaging that effectively communicate its purpose and values to users
Brand Clarity: Developed a brand identity that clearly communicates the core values and purpose the MAY feature.
Brand consistency: Established a cohesive and recognisable visual identity across all marketing materials and user touchpoint.
Imagery: Utilise imagery that showcases diverse individuals using digital devices in secure and private environments. Highlight the importance of digital privacy, with visuals emphasising control, trust and empowerment
Typography: chose modern and legible typeface that reflects the brands professionalism and approachability. Strive for balance between clean lines and a touch of creativity to convey a modern and innovative feel
Illustration system: This gives a bit of hedge and funk to the overall visual language of MAY, expressing genuity, a bit of rebellion and try to identity . The illustrations also express community and friendship
User Engagement : The compelling brand identity has increased user engagement with a 25% rise in feature adoption and usage since implementation.
Messaging: This includes tagline - which I created a catchy and memorable tagline that encapsulates the essence of MAY.
User Benefits - this communicates the benefits and value of MAY to users, emphasising the enhanced privacy and control they gain
Brand recognition: The clear and consistent brand identity for MAY has ensured strong recognition and recall among users, fostering trust and credibility
