THE BEARD UNCOVERED PROJECT - YOUNG LIONS WINNERS

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complex *p = NULL

complex abs_p = sqrt

(p->real * p->real + p->im * p->im);

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AWARD CLIENT YEAR
SENIOR LIONS COLOMBIA SCHICK 2024

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At Schick, we believe that every man is unique and deserves to have a unique style. How could we invite men to come out and discover the look that makes them unique?.

We discovered that some of the most iconic characters in video game franchises that every gamer has played have never had their faces shown. A unique opportunity to discover what kind of lush beards, shaved faces, or crazy mustaches are hidden under their masks.

Schick took a risk for the first time in history to reveal the appearance of 5 legendary video game characters, letting gamers around the world create their own unique version of the character.

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int ledPin = 13; // LED q. pin 13 void setup(){ pinMode(ledPin, OUTPUT);

// El p1n 13 } void loop(){ digitalWrite(ledPin, HIGH);

// Enciende el LED delay(1000);

// Pausa de 1 segundo digitalWrite(ledPin, LOW); //LED delay(1000); // Pausa de 1 segundo

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We created the faces of 5 iconic characters and launched them through Twitch along with influencers and professional gamers.

We then delivered downloadable moods that allowed people to use this version of the characters in their gaming campaigns and modify them to share on social media.

int ledPin = 13; // LED q. pin 13 void setup(){ pinMode(ledPin, OUTPUT);

// El p1n 13 } void loop(){ digitalWrite(ledPin, HIGH);

// Enciende el LED delay(1000);

// Pausa de 1 segundo digitalWrite(ledPin, LOW); //LED delay(1000); // Pausa de 1 segundo

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But since all men are unique, we released the designs on the web through a platform so that everyone could create their own unique version by modifying the characters.

Social media content shifted to our brand with thousands of influencer videos looking for unique beard styles.

This is how we created not only 5 new characters, but thousands of unique faces that showed that not all men are the same.