In this assignment we were tasked with making a branding and marketing campaign for the Sundance Film Festival. I chose to play on nostalgia because I know that it is powerful and can influence people. I chose to focus on more traditional viewing formats and state that viewing films by attending the festival could provide that same experience. I had two directions, one with a drive-in theater and the other with a retro living room. I feel like bot were pretty strong, but I ended up going with the living room set up because it was preferred by most of the people I talked to, mainly due to my difficulties with executing the drive-in scene. I am Happy with the final results.

I have included my sketches and reference material.