EPSF Ghaith project

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EPSF Ghaith Event | Rebranding
The Egyptian Pharmaceutical Students Federation holds the Ghaith event every year, which is composed of eight aspects for the 100 Healthy Villages initiative.

Vision:

Position EPSF as a leading health & sustainable organization by providing a helping hand to our community by keeping it environmentally friendly and supporting many villages to achieve our initiative (100 healthy villages) by 2030, co-opting with the Vision of Egypt 2030 & SDGs, especially in the social & environmental pillars.

Client: Egyptian Pharmaceutical Students` Federation
Project: Rebranding of EPSF Ghaith - 2024

Challenge:

A simple, Arabic theme blended with typography that expresses Ghaith with both its environmental and humanitarian sections, the identity needs to be flexible, sustainable, and clear.

Approach

The event branding journey began with a thorough evaluation of the event's ethos, beliefs, content, and aspirations. Understanding EPSF Ghaith event differentiating selling points and its target audience paved the way for a strategic branding approach.

With an in-depth understanding of EPSF Ghaith's toolkit and sections, we made an identity that fits its environmental and humanitarian parts.

Another goal that must be imagined is the diversity of content. We also made a cover and footer for the albums that fit the need for documentation of the event. We worked on the design and production of artwork for billboards, roll-ups, flyers, posters, merchandise, and social media.

Key Words:

Humanity, people, environment, غ Arabic letter, Drop

Event Personality:

Ghaith wanted to be seen as humanitarian, environmental, professional, Arabian, and simple.

These are the words for which we chose our typography and colors. They also guided us in choosing the best mark for the event.