Xertica
To empower Xertica as a team of game-changers, we designed a new identity steered toward demonstrating Xertica not only sold software but measured impact as well. The new logo symbolizes their transformative process with an 'X' and the arrow formed within it. The color palette reflects the team's cultural diversity and Latin America's spirit. When these tones are combined with an off-black color, the result is a personality that combines the dynamism of a technology company with the commitment of a business consultancy. The multicolored gradient communicates the concept of Digital Transformation, as well as the diversity of experiences and visions that coexist within the international team. We also designed a visual language based on geometric shapes that, when merged, become organic figures that evoke constant transformation.
To trigger the new culture, we redesigned the corporate offices based on our research and employee's journey, creating a collaboration space that provides the right environment, tools and conditions to promote the new habits, practices and values of the new Xertica Way. To achieve an easy appropriation, we developed the space under the Olympic Village concept, which, through key tools and elements, manages to activate, concentrate and inspire collaborators, in addition to turning the space into an authentic and memorable experience.
Year: 2020
Agency: Thrust ft. Sociedad Anónima
Creative and Strategic Direction / Experience Design
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