Alchemy Hair Studio Logo and Style Guide
This project showcases a complete branding package tailored for Alchemy Hair Salon, a nature-inspired hair salon. I developed a logo and branding elements, including a color palette and full style guide, to reflect the salon’s natural aesthetic, earth-friendly products, and lush studio space filled with plants. These elements were very important to the company owners, and the color palette was created to evoke a feeling of tranquility while in the salon. I also provided various logo variations with varying levels of detail for the different uses they needed across multiple mediums such as their salon window and social media. Through collaborative ideation and iterative design processes, I delivered a brand identity that resonates with not only the salon owners, but their ideal target audience, and reflects their company values.
