For my university assignment, I developed two graphic designs for a beer brand called "Hell Dog" with a focus on alcohol-free options. Utilizing imagery of a fierce-looking dog, 

I sought to create a brand identity that exudes raw energy and attitude while also catering to the growing demand for alcohol-free beverages. 

To convey the desired attitude, I selected the Chalkduster font, known for its gritty and hand-drawn aesthetic, which adds an extra layer of ruggedness to the overall design.