![branding Fashion fashionbranding brand identity Logo Design visual identity label design graphicdesign award ArtDirection](https://mir-s3-cdn-cf.behance.net/project_modules/1400/6630cb196991973.662910825d4f2.jpg)
Meltin(Pot)
A Branding Journey for an Iconic Italian Fashion Label
A meltin pot is a place where a variety of people, cultures and people assimilate into a cohesive whole. Starting from this definition a graphic device (the parentheses) was designed, capable of effectively making the brand stand out while helping the brand make a shift from mass market to accesible luxury.
Meltin(Pot) is a gold winner @Transform Awards Europe 2024, for Best Visual Identity from the Retail Sector.
![branding Fashion fashionbranding brand identity Logo Design visual identity label design graphicdesign award ArtDirection](https://mir-s3-cdn-cf.behance.net/project_modules/1400/3e8d84196991973.662910825f206.jpg)
![branding Fashion fashionbranding brand identity Logo Design visual identity label design graphicdesign award ArtDirection](https://mir-s3-cdn-cf.behance.net/project_modules/1400/c07f4b196991973.6629108263bf6.jpg)
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![branding Fashion fashionbranding brand identity Logo Design visual identity label design graphicdesign award ArtDirection](https://mir-s3-cdn-cf.behance.net/project_modules/1400/396d89196991973.662910825fa83.jpg)
![branding Fashion fashionbranding brand identity Logo Design visual identity label design graphicdesign award ArtDirection](https://mir-s3-cdn-cf.behance.net/project_modules/1400/514aa6196991973.66291082614d9.jpg)
![branding Fashion fashionbranding brand identity Logo Design visual identity label design graphicdesign award ArtDirection](https://mir-s3-cdn-cf.behance.net/project_modules/1400/808efd196991973.66291082646c2.jpg)
![branding Fashion fashionbranding brand identity Logo Design visual identity label design graphicdesign award ArtDirection](https://mir-s3-cdn-cf.behance.net/project_modules/1400/066171196991973.662910825e6ad.jpg)
![branding Fashion fashionbranding brand identity Logo Design visual identity label design graphicdesign award ArtDirection](https://mir-s3-cdn-cf.behance.net/project_modules/1400/d9524b196991973.6629108261dd5.jpg)
![branding Fashion fashionbranding brand identity Logo Design visual identity label design graphicdesign award ArtDirection](https://mir-s3-cdn-cf.behance.net/project_modules/1400/c1fb7d196991973.66291082628cd.jpg)
![branding Fashion fashionbranding brand identity Logo Design visual identity label design graphicdesign award ArtDirection](https://mir-s3-cdn-cf.behance.net/project_modules/1400/b9d35a196991973.66291082604a1.jpg)
![branding Fashion fashionbranding brand identity Logo Design visual identity label design graphicdesign award ArtDirection](https://mir-s3-cdn-cf.behance.net/project_modules/1400/8964c8196991973.6629108260cd7.jpg)
![branding Fashion fashionbranding brand identity Logo Design visual identity label design graphicdesign award ArtDirection](https://mir-s3-cdn-cf.behance.net/project_modules/1400/013ec1196991973.662910825de1d.jpg)
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![branding Fashion fashionbranding brand identity Logo Design visual identity label design graphicdesign award ArtDirection](https://mir-s3-cdn-cf.behance.net/project_modules/1400/3a5c7a196991973.6629108263139.jpg)
This project was made at SALT ON WAVES.
Special thanks to:
Mirona Gadei - Project Manager
Iustin Surpanelu - Video & Photography
Ovidiu Buta - Styling