What is SEO in digital marketing with examples
SEO in Digital Marketing
SEO involves optimizing a website to improve its ranking on search engine results pages (SERPs), which can help increase your reach to potential customers and support your wider digital marketing efforts.
Search Engine Optimization (SEO) is an integral part of a business’s digital marketing strategy, but it can sometimes be forgotten about, or put on the back burner, in order to focus on quicker wins and greater revenue-driving initiatives. This is quite common for small to medium businesses that maybe don’t have the resources to invest in a long-term marketing strategy such as SEO. It can also be quite difficult to convince stakeholders and decision-makers of the importance of SEO because it is not easily tied to specific financial numbers. Additionally, many people might not really understand what SEO is and how it can successfully help a business’s online presence.
Digital marketing involves businesses using digital channels and technologies to promote a product, service, or brand and to ultimately achieve their marketing objectives. Digital marketing is becoming increasingly important for businesses, as more and more consumers take to digital channels to make purchasing decisions. With digital marketing, businesses can reach a wider, and more global audience, target specific markets, e.g. by demographics, track and analyze consumer behavior, and drive greater brand awareness, sales, and revenue.
Such digital marketing techniques include:
And more! Any way you can advertise your business and its products or services through digital channels and technologies constitutes a digital marketing technique or tactic. A successful digital marketing strategy often involves a combination of different types of digital marketing activities to reach and engage with the target audience across multiple channels and touchpoints.
