Reimagined.

Around 10 years ago, we crafted a series of CGI models based on some of Nike’s most iconic silhouettes. These models carried intricate detail and reference to the original shoe designers’ inspirations.

As a part of our Reimagined Series, we sought to create modern variations of those models using generative technology. We wanted to move on from discussions of whether AI is ‘better’ or ‘worse’, and simply discover what style of imagery we would be able to generate using AI in a fraction of the time.