The Macallan Harmony Collection Launch Event in Taiwan
12 Group planned a comprehensive marketing experience for the launch of The Macallan Whisky - The Harmony Collection. We collaborated with professionals from three different fields to take guests on a magical journey known as the "Arabica Trip." The unique meal design and sensory experience are based on the entire growth process of coffee beans. We transformed Taiwan's creative space into an Arabica garden and showcased the concept of combining coffee and whisky through a sensory experience at the tasting event.
法律申明保文
本網站所有內作品階為任職公司間作為創意總監所指導之專案，所有案例皆為品牌已向公開大眾以及媒體主動揭露之資訊。本人謹將作品以個人創作觀點分享作品，並無意圖為自己或第三人不法之利益。本作品內所有照片皆嚴禁拷貝、轉載任何可能透過網站案例進行不法之用，若有屬實將提起法律訴訟。
法條依據來源〈 營業秘密法第2條 〉
本法所稱營業秘密，係指方法、技術、製程、配方、程式、設計或其他可用於生產、銷售或經營之資訊，而符合左列要件:一、非一般涉及該類資訊之人所知者。二、因其 秘密性而具有實際或潛在之經濟價值者。三、所有人已採取合理之保密措施者。
