Advertorial for The Hospital Research Foundation Hosiptal Home Lottery, from Adelaide, Australia. The challenge here was to create an advertorial that was able to capitalize on the great patient stories from the hospital to sell tickets, without being too heavy on the advertising. The additional challenge was to ensure our tone and language sounded local, as Australians tend to react negatively to ads from North America.
Direct Mail piece for previous supporters of the Princess Margaret Cancer Centre Welcome Home Sweepstakes.
Special direct mail envelope for Winnipeg's HSC Home Lottery, to emphasize upcoming VIP Prize.
Direct mail envelope featuring the Bonus Prize for the Halifax's QEII Home Lottery.
Advertorial targeted to dealers for SecurTek security systems. The advertorial and accompanying print ad were created to help reinforce the personalization and service aspects of SecurTek, letting dealers know that they will always be treated like a valuable partner, as opposed to a just another customer.
Sell sheet created to introduce and provide features for the new Honey Bee AirFLEX combine header.
PotashCorp print ad for the program of the Indspire Awards, for which they were a major sponsor.
We Day print ad for PotashCorp for Otttawa, to celebrate their sponsorship and let people know about their commitment to ending the looming global food security problem.
Series of print ads for SaskTel, featuring a contest where entrants could win a Nintendo Wii. The ads were supporting SaskTel's downloadable music service and we saw a definite increase in downloads thanks to the effectiveness of the ads and contest.
Print ads for the Harbour Landing community in Regina, Saskatchewan. We took an approach mixing humour with the features that would appeal to prospective home owners. The community sold out every single lot.
Recruitment print ad for K+S Potash Canada. We created an empty classifieds page to highlight the massive amount of jobs that the organization was hiring for.
Print ad for the Saskatchewan Ministry of Highways, focused on reminding drivers about safety when passing snow plows on the highway.
