Agency: Catalyst Int
Client: RACV
Client: RACV
Campaign website & Facebook Application
CHALLENGE
RACV RoyalAuto wanted to increase their readership of ‘RA’, and remind members about the breadth of its communications offerings, as well publicise the availability of the electronic version of RA magazine as an iPad App.
SOLUTION
Catalyst Digital conceived the ‘RA Road Trip’— this user-controlled animated site strived to educate users about RA and at the same time promoted the benefits of membership. The animation would conclude with a user-form for competition entry.
Tying-in with this site was a Facebook App that allowed participants to personalise their ‘road trip’ by nominating certain friends, thereby promoting the competition on their pages.
Tying-in with this site was a Facebook App that allowed participants to personalise their ‘road trip’ by nominating certain friends, thereby promoting the competition on their pages.
OUTCOME
Over 30,000 entries were captured with over 50,000 people taking the ‘RA Road Trip’.
Focus
Concept development and storyboarding
UI design for desktop and mobile
Website development for desktop, tablet and mobile
Design and development of Facebook app
UI design for desktop and mobile
Website development for desktop, tablet and mobile
Design and development of Facebook app
Account Manager: Matt Laverty
Digital Manager: Stephanie Durand
Designer: Leonie
Production: Jaycee
FACEBOOK COMPETITION:
COMPETITION MICRO SITE:
