Trends Report Redesign
Branding, Print
Project Scope
In this ambitious project, I was tasked with the brand strategy and complete redesign of the EvoAdvise's Trends reports. The challenge was substantial: the director of content marketing had invested months rewriting and reorganizing the content, setting the bar high. With the project stalling under the VP of Brand's watch and launch looming just two weeks away, the responsibility fell to me. This project wasn't just about a fresh coat of paint; it demanded a strategic overhaul of design and content to meet and exceed the high expectations set by my team.
Concept Development + Execution
The foundation of my approach was a comprehensive analysis aimed at deeply understanding the existing reports' objectives. I focused on identifying crucial improvements, including enhancing visual storytelling, optimizing content structure for better readability, and ensuring alignment with the brand's visual identity.
Collaboration
Collaboration was the backbone of this project. Working closely with the content marketing manager, we embraced an iterative process that thrived on open communication, idea exchange, and stakeholder feedback incorporation. This partnership ensured that every design choice and content tweak aligned perfectly with our strategic goals and audience expectations. Our collaborative spirit was critical in navigating the project's tight timeline and high-pressure environment, ensuring every piece of the puzzle fit just right.
Project Results
The redesign's impact was immediate and profound, sparking a significant increase in engagement and downloads. Beyond metrics, the project played a pivotal role in securing three major deals, underscoring the power of strategic design and content in driving business success. Reflecting on this journey, the challenge of rebranding within the reports not only enhanced the project's appeal but also demonstrated the transformative potential of design when aligned with clear strategy and collaborative synergy.
The redesign's impact was immediate and profound, sparking a significant increase in engagement and downloads. Beyond metrics, the project played a pivotal role in securing three major deals, underscoring the power of strategic design and content in driving business success. Reflecting on this journey, the challenge of rebranding within the reports not only enhanced the project's appeal but also demonstrated the transformative potential of design when aligned with clear strategy and collaborative synergy.
