A private presentation of the new EQS from Mercedes-EQ. Participants went into a world of progressive luxury, where digital technology, intelligence, status and comfort come together. The guests became adepts of the future and part of the digital activities in the format of a unique show revealing the advantages of the car.
As part of the program, a holographic model of the EQS was floated in the air, and after materialized into a real car on stage. The set-up gave the feeling of a "portal" from which the EQS arrived - a guide to a new reality, to the world of the electric future of Mercedes-EQ.
Our team create concept and scenario for the show and all program, stage design and prepared the entire audiovisual part of the event, including content and sound for the show.
Drafts
In the concept we wanted to depict the car as a guide to the future, and the screens were a metaphor for portals between worlds.
Scetching & Concepting
Year 2021
In collaboration with Larnilane
Stage design & stage directing
Art & creative direction
Production
