Kraft:
Don’t Mess with my Mac and Cheese
D&AD New Blood 2024 Winner
ADVERTISING · COPYWRITING · ART DIRECTION
Kraft Mac & Cheese, the OG comfort food, risks fading amidst a world addicted to weird food trends.
So we take a stand against absurd food trends.
We playfully tease a betrayal of the iconic blue box, leaking outrageous "new flavors" and a pop-up to capture influencer disgust on camera.
On National Comfort Food Day, we shatter the illusion, emphasising the sharp contrast between passing trends and the comforting familiarity of Kraft Mac & Cheese.
Don’t Mess with my Mac and Cheese
D&AD New Blood 2024 Winner
ADVERTISING · COPYWRITING · ART DIRECTION
Kraft Mac & Cheese, the OG comfort food, risks fading amidst a world addicted to weird food trends.
So we take a stand against absurd food trends.
We playfully tease a betrayal of the iconic blue box, leaking outrageous "new flavors" and a pop-up to capture influencer disgust on camera.
On National Comfort Food Day, we shatter the illusion, emphasising the sharp contrast between passing trends and the comforting familiarity of Kraft Mac & Cheese.
