History
In 1967, Chaleo Yoovidhya Introduced A Drink Called Krating Daeng In Thailand, Which Means "Red Gaur" In English. It Was Popular Among Thai Truck Drivers And Labourers. While Working For German Manufacturer Blendax (Later Acquired By Procter & Gamble) In 1982, Dietrich Mateschitz Travelled To Thailand And Met Chaleo, Owner Of T.c. Pharmaceutical. During His Visit, Mateschitz Discovered That Krating Daeng Helped Cure His Jet Lag.[22] In 1984, Mateschitz Co-founded Red Bull Gmbh With Yoovidhya And Turned It Into An International Brand. Each Partner Invested Us$500,000 Of Savings To Fund The Company. Yoovidhya And Mateschitz Each Held A 49 Percent Share Of The New Company. They Gave The Remaining Two Percent To Yoovidhya's Son, Chalerm, But It Was Agreed That Mateschitz Would Run The Company. The Product Was First Launched In Austria On 1 April 1987.
In Thailand, Energy Drinks Are Most Popular With Blue-collar Workers. Red Bull Re-positioned The Drink As A Trendy, Upscale Drink, First Introducing It At Austrian Ski Resorts. Pricing Was A Key Differentiator, With Red Bull Positioned As A Premium Drink And Krating Daeng As A Lower Cost Item. In Many Countries, Both Drinks Are Available, Dominating Both Ends Of The Price Spectrum. The Flavouring Used For Red Bull Is Still Produced In Bangkok And Exported Worldwide.
During The 1990s, The Product Expanded Into Hungary, Slovenia, Germany, The United Kingdom, Australia, And The United States. It Entered Germany And The Uk In 1994, The United States (Via California) In 1996,The Middle East In 2000 And The Philippines In 2012. In 2008, Forbes Magazine Listed Both Chaleo And Mateschitz As The 250th Richest People In The World With An Estimated Net Worth Of Us$4 Billion.
Red Bull Gmbh Is Headquartered In Fuschl Am See, An Austrian Village Of About 1,500 Inhabitants Near Salzburg. The Company Is 51 Percent Controlled By The Yoovidhya Family Who, For Technical Reasons, Own The Trademark In Europe And The Us.
In Thailand, Energy Drinks Are Most Popular With Blue-collar Workers. Red Bull Re-positioned The Drink As A Trendy, Upscale Drink, First Introducing It At Austrian Ski Resorts. Pricing Was A Key Differentiator, With Red Bull Positioned As A Premium Drink And Krating Daeng As A Lower Cost Item. In Many Countries, Both Drinks Are Available, Dominating Both Ends Of The Price Spectrum. The Flavouring Used For Red Bull Is Still Produced In Bangkok And Exported Worldwide.
During The 1990s, The Product Expanded Into Hungary, Slovenia, Germany, The United Kingdom, Australia, And The United States. It Entered Germany And The Uk In 1994, The United States (Via California) In 1996,The Middle East In 2000 And The Philippines In 2012. In 2008, Forbes Magazine Listed Both Chaleo And Mateschitz As The 250th Richest People In The World With An Estimated Net Worth Of Us$4 Billion.
Red Bull Gmbh Is Headquartered In Fuschl Am See, An Austrian Village Of About 1,500 Inhabitants Near Salzburg. The Company Is 51 Percent Controlled By The Yoovidhya Family Who, For Technical Reasons, Own The Trademark In Europe And The Us.
Ingredients
Depending On The Country, Red Bull Contains Different Amounts Of Caffeine, Taurine, B Vitamins (B2, B3, B5, B6, And B12), Glucuronolactone And Simple Sugars (Sucrose And Glucose) In A Buffer Solution Of Carbonated Water, Sodium Bicarbonate And Magnesium Carbonate (Substituted In Some Flavours With A Trisodium Citrate/citric Acid Buffer, Each Solution Providing Electrolytes).To Produce Red Bull Sugarfree, Sucrose And Glucose Have Been Replaced By Artificial Sweeteners Acesulfame K And Aspartame Or Sucralose.
Health effects
Claims about the drink's effects and performance have been challenged on various occasions, with the UK's Advertising Standards Authority imposing advertising restrictions in 2001 in response to complaints recorded as early as 1997. Energy drinks have the effects that caffeine and sugar provide, but experts still argue about the possible effects of the other ingredients.Most of the effects of energy drinks on cognitive performance, such as increased attention and reaction speed, are primarily due to the presence of caffeine.There is evidence that energy drinks can increase mental and athletic performance. A study funded by Red Bull GmbH, which did not include a caffeine-only control group, found that performance during prolonged driving is increased after consumption of Red Bull.Other tests for physical performance showed results such as increased endurance and power. Red Bull energy drink increased upper body muscle endurance during repeated Wingate tests in young healthy adults.Excessive or repeated consumption of energy drinks can lead to cardiac and psychiatric conditions. The European Food Safety Authority (EFSA) concluded that exposure to taurine and glucuronolactone at the levels presently used in energy drinks is not a safety concern.In a separate analysis, they also concluded that there is insufficient evidence to support a number of commercial health claims about taurine.A review published in 2008 found no documented reports of negative or positive health effects associated with the amount of taurine used in energy drinks, including Red Bull.
poster motion
