Idea | A few researchers have reported over 500 tasks the liver has to do every day that no one can replace. The TVC visualises the liver as a factory with a giant amount of work, operated by a sole member and the detrimental consequences of impaired liver function.

Creative hook | The TVC uses personification and visualisation to illustrate the liver’s busy day with a light-hearted, funny approach.

Scope | IMC Plan, TVC & KV, Social, Digital