A meditation style video,
which we developed for the bookmaker company Fonbet.
which we developed for the bookmaker company Fonbet.
The main idea was to show the bright emotions of sports in a very calm,
meditative, but ironic manner, which is not typical for the category.
meditative, but ironic manner, which is not typical for the category.
Logo Tests & Searching
We took technological textures and sports materials as our main tools, which were combined with soft shapes and tactile backgrounds. In addition, a big emphasis in the video was made on animation and transitions. Since the video was supposed to be very slow and flowing, we couldn't use sharp cuts and tried to create the feeling of an endless journey through morphing and textures, where shots flow from object to object.
Balls Tests & Searching
Laces Tests & Searching
Controller Tests & Searching
In addition, we made a sound design that highlighted all the transitions and textures in the video.
Similar to ASMR video - every frame and texture change is supported by sound and creates a sense of synesthesia.
Similar to ASMR video - every frame and texture change is supported by sound and creates a sense of synesthesia.
Final cuts
Sketches
Year 2023
In collaboration with XSYLEM agency
Art & Creative direction.
Production
