We have seen women have restrictions or etiquettes about How to sit, How to eat, How to behave but this Women's Day we take the thought "EAT YOUR WAY" as a larger philosophy and create illustrations with Empowerment and Freedom quotes of Famous Women in which we have shown women living their lives on their terms. Doing everything, YES EVERYTHING, their way. We illustrate women eating, working, chilling, expressing themselves, and so on... all with the freedom that McDonald's stands for. And all along, they'll be in and outside of the McDonald's store, showcasing how philosophy of quotes matches up to the way women live today. And also, that McDonald's believe in the same freedoms they live by.
