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DASH | Identidade Visual | Brand Identity
[PT-BR]
Dash é mais do que uma marca de moda, é um movimento cultural que celebra a singularidade e a autenticidade da vida urbana. Inspirada pela energia caótica e agitada das metrópoles e pela criatividade das ruas, a Dash oferece uma gama de roupas e acessórios que capturam a essência vibrante e diversificada da cultura urbana. Combinando estilo contemporâneo com uma abordagem digital inovadora, estamos conectando pessoas em todo o mundo que compartilham uma paixão pela expressão pessoal e pela liberdade de ser quem são.
[EN]
Dash is more than a fashion brand; it's a cultural movement that celebrates the uniqueness and authenticity of urban life. Inspired by the chaotic and bustling energy of metropolises and the creativity of the streets, Dash offers a range of clothing and accessories that capture the vibrant and diverse essence of urban culture. Combining contemporary style with innovative digital approaches, we are connecting people worldwide who share a passion for personal expression and the freedom to be who they are.
DASH ©️ - 2024
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[PT-BR]
O conceito central da Dash é a celebração da autenticidade e individualidade na cultura urbana. Isso se reflete fortemente em nossa identidade visual, cada aspecto de identidade visual foi cuidadosamente elaborado para refletir a filosofia de liberdade de expressão e estilo único que a marca tem, utilizando de um design limpo, minimalista e bem planejado para equilibrar o que a marca passa com sua fotografia intencionalmente caótica e urbana, trazendo contraste para a marca.
[EN]
The central concept of Dash is the celebration of authenticity and individuality in urban culture. This is strongly reflected in our visual identity; every aspect of it has been carefully crafted to mirror the philosophy of freedom of expression and unique style that the brand embodies. We utilize clean, minimalist, and well-thought-out design to balance what the brand conveys with intentionally chaotic and urban photography, bringing contrast to the brand.
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[PT-BR]
Conceito do logo:
A logotipo é uma mescla de elementos que fazem parte do conceito da marca.
A presença do número um na logo simboliza a frase "One Dash Ahead" que é o principal slogan da marca, que deixa claro o compromisso da Dash em sempre estar afrente nas tendências, liderando a vanguarda da moda urbana com sua criatividade e estilo. A mescla dos dois números remete vagamente a figura de um raio, que simboliza agilidade e reforça o naming da marca. Já a mescla de tudo dá a logo um formato de losango remetendo as placas de trânsito presentes ao redor de todas as cidades.
[EN]
Logo concept:
The logotype is a blend of elements that are part of the brand's concept.
The presence of the number one in the logo symbolizes the phrase "One Dash Ahead," which is the brand's main slogan, clearly conveying Dash's commitment to always being ahead in trends, leading the forefront of urban fashion with its creativity and style. The merging of the two numbers vaguely resembles a lightning bolt, symbolizing agility and reinforcing the brand's name. Furthermore, the combination of everything gives the logo a diamond shape, reminiscent of traffic signs found around all cities.
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