Task at hand
After the successful launch of Galaxy S23 Series, and following a trendy colour - Samsung released the Lime colour in its base model - The Galaxy S23. What did we have to do? Talk about it. Make a noise about it. Get it trending amongst the consumers.
IDEA
An out-and-out social plan, it started with getting our consumers/ followers excited about the new colour. And just as they were warmed- up, we dropped a High Reach activity three celebrities. Trendsetters for a
