Beautyrest Harmony Lux | Hybrid
Beautyrest: Harmony Lux Hybrid is a series of fully animated films for high end mattress maker BeautyRest. It was Badger and Winters who created the campaign. These mattresses are a union of luxury and technology. They wanted to highlight this fusion with simple, clean, graphic elements. It was a challenge because of the simplicity of the graphic elements and the complexity of the technology. We created a series of animations that told the story of pressure-relieving memory foam and heat dissipation without losing the richness of the product. The seamless, clean visuals created by art director Marcel Hita Baró paired perfectly with this project.
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CLIENT: BEAUTYREST
Sr. Director Marketing: Taylor Beckstead
Sr. Brand Manager: Jessica Goldberg
Marketing Specialist: Allie Paschal
Marketing Specialist: Ashley Mar
Sr. Brand Manager: Jessica Goldberg
Marketing Specialist: Allie Paschal
Marketing Specialist: Ashley Mar
AGENCY: BADGER & WINTERS
Management Supervisor: Charles Christie
Sr. Account Executive: Donna Amore
Executive Creative Director: Clark Fisher
Associate Creative Director: Alex Castillo
Head of Production: Celeste Holt-Walters
Senior Producer: Cherrie Abella Cignin
Sr. Account Executive: Donna Amore
Executive Creative Director: Clark Fisher
Associate Creative Director: Alex Castillo
Head of Production: Celeste Holt-Walters
Senior Producer: Cherrie Abella Cignin
TRIZZ STUDIO:
Creative Director: Hitabarity 3D (Marcel Hita)
Executive Creative Director: Oriol Puig
Executive Producer: Chris Vulpi
Head of Production: Simon Bath
Senior Producer: Hatty Christie
3D Lead: Hitabarity 3D (Marcel Hita)
2D Lead: Mikel Gomez
Creative Director: Hitabarity 3D (Marcel Hita)
Executive Creative Director: Oriol Puig
Executive Producer: Chris Vulpi
Head of Production: Simon Bath
Senior Producer: Hatty Christie
3D Lead: Hitabarity 3D (Marcel Hita)
2D Lead: Mikel Gomez
3D Artist: Dondi Dondiego
2D Artist: Eric Genesis