Intense Fitness is a dynamic fitness brand committed to helping people achieve                      their fitness goals through innovative workouts and personalized training          programs. They work with individuals of all fitness levels, providing a motivated                             atmosphere that allows people to focus on improving themselves.

The logo I produced is a combination of the letter ' I ' and a ' dumbbell'. I used a bold,          italic font for the letter, taking the horizontal line from the I-shape and adapting it                     to form the remainder of the dumbbell icon. The fact that the design uses a                                        positive slant, reflects the dynamic nature of the brand.