CLEAN THE BOWL GAME
To drive greater awareness and adoption for Pedigree Gravy in the days leading up to summer 2023, we decided to level up the engagement quotient by gamifying the entire thought, and created the Pedigree Clean the Bowl Game. Because the product was so tasty, doggos with lap it up in seconds.
The game not only helped us boost awareness and engagement, but also helped us better target out customers better using the data we collected via the simple log-in process
To get people to keep playing and score higher, we we offering the highest scorers a chance to win a special summer hamper worth nearly 20k.
INFLUENCER LEG
To get the ball rolling and boost higher participation we tied up with some of the country's most famous pet parents.
