MY120" is a toothpaste brand that finds inspiration in the delicate equilibrium of nature, offering a grounding self-care routine.
The visual identity of MY120" is crafted with vivid hues of coral and the soothing blues of ocean waters.
In a world dominated by electronics, MY120" pays homage to the timeless ritual of tooth brushing with a central graphic element – the hourglass timer. Serving as a visual reminder to dedicate a mindful 2 minutes to oral care, it adds a touch of nostalgia and simplicity to the modern self-care routine.