To celebrate the mark of 1 million fans in Hering's fanpage on Facebook, we created the social campaign Hering School.

The brand's symbol is a fish, so we created a campaign where people could make their own school inside Facebook inviting their friends to be part of it. By inviting their friends to their own school inside Hering's fanpage, the fans with more friends would receive a t-shirt with a customized Facebook status. 

With this campaign Hering increased their number of fans and the fans got rewarded with a unique t-shirt, personalized with their own status or quote phrase.

Nowadays the page has more that 2.3 million fans.