![branding identity Fashion Packaging structure Clothing logo fashion brand](https://mir-s3-cdn-cf.behance.net/project_modules/1400/ee86bc191148813.6627c329d44ca.jpg)
Otten is a clothing brand with a logical approach to basic wardrobe. The new tagline (The Formule of Basic Wardrobe) highlights the brand's essence. Brand identity translates new positioning — logo and mark feature mathematical symbols.
Credits
Graphic Design: Anna Gordeychuk
Photo & Production: Sasha Komandrovskaya
© 2024
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