Contexto
Se crearon una serie de posters para recibir al campeón mundial de downhill Loïc Bruni
en la competencia más importante que se ha hecho en Colombia, hasta la fecha, el DH1 en Manizales.
Context
A series of posters were created to welcome the downhill world champion Loïc Bruni
in the most important competition that has been held in Colombia, to date, the DH1 in Manizales.
A series of posters were created to welcome the downhill world champion Loïc Bruni
in the most important competition that has been held in Colombia, to date, the DH1 in Manizales.
Idea
se utilizaron simples asociaciones que representen a Colombia y la personalidad de cada atleta
Simple associations that represent Colombia and the personality of each athlete were used.
Loïc Bruni
se asocio con la cantante Shakira, por la similitud de los movimientos de cadera que se pueden
ver en el baile y en la posición sobre la bicicleta para descender.
is associated with the singer Shakira, due to the similarity of the hip movements that can be
see in the dance and in the position on the bicycle to descend.
see in the dance and in the position on the bicycle to descend.
Estos afiches comenzaron como un chiste, con simples asociaciones inspiradas en Colombia, y un montaje en Photoshop de un tiempo estimado de 10 minutos por afiche, pero logro crear una tendencia muy fuerte, donde la gente empezó a llamar al campeón mundial de downhill, Loic Bruni como SHAKIBRUNI.....
These posters began as a joke, with simple associations inspired by Colombia, and a Photoshop montage taking an estimated 10 minutes per poster, but they managed to create a very strong trend, where people started calling
the downhill world champion, Loic Bruni, as SHAKIBRUNI.
thank you
