Beat The Intro
The BTI logo evolved from it's previous incarnation as seen in the popular PS2 game of the same name.
As the brand was initially to be seen on smart phones, the direction set was one of clarity and definition
emphasised by the strong use of layer styles. This 'retro' punchy style has recently reemerged due to the demand for clarity on these relatively small canvas that is the mobile phone screen, in this case example the iPhone and Blackberry. The colour scheme was the easy part with a nice vibrant yellow coming to the fore
with the client immediately, the 3 dimensional approach was developed in Adobe Illustrator. The final logo
and versions are featured here alongside sister company brands such as 'game box' and 'beat it'
