CONTEXT
Client: General Electric MENA (Middle East & North Africa)
Objective: To support GE in developing its Digital and Social Media Communication that will position GE as a partner of choice and industry leader.
My Role: Creating social media posts (including video editing, design and copy) that showcase a more humanized, purpose-led, and people-focused organization. Most of the work that I did was during the COVID-19 pandemic.
Engagement Posts
Video Posts