Client job:
Nutrition and Recipe Primer for Inside Out Nutrition
Project included full design, layout, and formatting from cover to cover.
Client approached me to create a simple guide/recipe book to hand out to her nutrition clients. She gave me full creative freedom in both the styling and layout. Using the company's brand guides, I decided to use a combination of a bright bold color palette and minimalist food photography to emphasize their focus on health and strength.
A challenge presented in this project was formatting the handful of recipes. The recipes had to include extensive ingredients information, as well as nutritional information, without appearing cluttered or taking up too many pages. This was done by not shying away from full spreads, and switching the standard yet impersonal nutritional info box to an inverted white on gray with rounded corners to incorporate it into the rest of the guides styling. The client was beyond satisfied with the finished project, and is currently working on a full cookbook project with myself back again as head designer.
