The logo
The "Fuse" logo is a hymn to style and individuality, channeling the vibrant essence of street art and skateboarding. At the heart of the design, you'll find a melted and free-flowing smile, symbolizing the fusion of positive emotions and creative freedom that characterize the Fuse brand.
Typography
The chosen typography is modern and bold, with the name "Fuse" positioned harmoniously. Modified and personalized sans-serif characters maintain a clean and contemporary look, contributing to the brand's readability. The typography is inspired by a dripping tag, typical of the classic style of a writer.
The main color palette consists of lively green and daring purple, with subtle color shades adding depth to the smile icon. This combination creates a strong visual impact, emphasizing the unique atmosphere of street and skate culture.
Creative Concept
The melted smile icon represents openness to creativity, joy, and an unbounded approach to urban life. Fluid and loose lines reflect the dynamism of the skateboarding world, while vibrant green and bold purple add a touch of fresh energy and originality to the logo.
Possible Applications
The melted smile icon is highly versatile and can be used across a variety of mediums, including apparel, skateboards, and accessories. Its distinctive shape is easily recognizable, adding a playful and authentic touch to the Fuse brand.
Key Message
Fuse is more than just a brand; it's a fusion of positivity, freedom, and style.
The melted smile symbolizes a relaxed and open approach to urban life,
reflecting the essence of street and skate culture.
