With 17 million fans, middle-aged and elderly people also love to "chasing stars"
A piece of news with a strong sense of contrast broke through the information cocoon shrouded in short video algorithms and attracted middle-aged people to watch. This article analyzes the role of middle-aged and elderly people in short video and live broadcast platforms. Through two typical accounts and related data, it analyzes the strong consumption power and broad HE Tuber market potential of middle-aged and elderly people. For content operators and brands, this article provides certain reference ideas.
A piece of news broke through the information cocoon, and we got to know two middle-
aged and elderly top idols. From this, we became curious and interested, and then we
began to understand their video style and the group of fans behind them who were always excited.
A piece of social news a month ago caused a Douyin celebrity to leave the circle. The content of the news is that a 72-year-old Jilin old lady took a train alone to Bozhou, Anhui to "chasing stars" and found a male internet celebrity named Xiucai. Passers-by worried about her safety and called the police.
This news made netizens wonder who "Xiucai" was. Someone searched and found that a male Internet celebrity named "Xiucai" has accumulated 9.628 million fans on Douyin. His comment area is crowded with middle-aged and elderly aunts and uncles whose avatars are posing with flowers and whose nicknames are "Blooming Flowers and Riches" and "Quiet Times". Fans affectionately call him: "Brother Xiucai.
Many young people who followed the trend and came to watch were stunned and stunned
by the "scholar brother" filling the screen, and what they discovered next gave them a "blow in the head". Many people accidentally bumped into their mothers in the scholar's comment area.
After some digging, another account was also discovered by everyone. Compared with this account has a higher number of fans, reaching 17.11 million.Judging from the comment area, the fans' enthusiasm for it is quite explosive across all platforms.
A piece of news with a strong sense of contrast broke through the information cocoon
shrouded in the short video algorithm. We became interested and studied the video styles of these two middle-aged and elderly people, as well as the people who stood behind them and always had their hearts fluttering. A group of fans. How many Internet celebrity accounts can middle-aged and elderly people achieve if they chase stars? How much effort do you have to put in to get them to follow you willingly?
