Kenneth McIver's profile

Nike | FCB - El Nostre Barça

El Nostre Barça
FC Barcelona | Nike Football
2021-22 Champions League Kit Collection


FC Barcelona's new third kit for the 2021/22 season is a result of a collaboration between art and football culture. Designed with emerging talents from Barcelona, the kit breaks from tradition by reimagining the classic Blaugrana stripes. It symbolizes the deep connection between the club and the city, exclusively used for Champions League matches, and stands out as a unique emblem of creativity and youth.

Each stripe on the kit tells a story, crafted from scarves representing five Barcelona neighbourhoods. This collaborative effort emphasizes a commitment to local identity and community engagement. Beyond being a uniform, the kit becomes a dynamic representation of the city, capturing the spirit of "El Nostre Barça" — our Barcelona.

Diverging from tradition, the neon-toned stripes feature background designs inspired by iconic landmarks from each district, paying homage to passionate fans. The shorts, in harmony with the shirt, bear a dark blue stripe with the words ‘El Nostre Barça,’ reinforcing unity. This impactful message is also carried by the socks, completing the ensemble with a cohesive visual narrative.

This innovative kit goes beyond typical football attire; it becomes a canvas of creativity, a tribute to local youth culture, and a unifying symbol for fans. FC Barcelona's third kit represents the team and expresses the collective identity and pride shared by players and the passionate community.

See the full project at mciver.design

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Nike | FCB - El Nostre Barça
Published:

Nike | FCB - El Nostre Barça

Published: